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ACCESSIBLE KIT DESIGN / GE Appliances, a Haier Company
UX/Product Design
Lead by Brand Designer Arvid Roach & Industrial Designer Jake Gillespie, GE Appliances, a Haier Company
Problem
A Majority of GE appliances are not accessible to blind users.
ONLY 10% OF BLIND PEOPLE
CAN READ BRAILLE
* American Foundation for the blind / National Federation of the blind.
BRAILLE IS DIFFICULT TO FIT ON APPLIANCE INTERFACES
Package Design
Our team gathered a variety of ideas and concepts, focusing on providing a mutually respectful user experience between the overall brand and users from the time the user hold our product in their hands to the time they use it.
CMF
To create a tactilely pleasing user experience, our team developed a strategy to include embossed patterns in the package considering user characteristics. With this in mind, our initial decision was to adopt a minimalist and intuitive package design, with a design that included graphics to help users easily understand and use the product.
LO-FI Prototype
HI-FI Prototype
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